Jurmala Attractions & Things to Do
What to see and where to go in Jurmala (Jurmola / Jūrmala) — from pristine white-sand beaches and the bog trails of Kemeri to the bustling Jomas Street and the legendary Dzintari Concert Hall.
15 best places you should visit
Attractions Map
All key places in Jurmala on one map. Click a marker for details.
Beaches
33 km of white sand with EU Blue Flag status — free access to all beaches
Majori Beach
The most popular and lively beach in Jurmala. A wide stretch of white sand with excellent infrastructure including lifeguards, changing cabins, playgrounds, and beach cafes. Stunning views over the Gulf of Riga.
EU Blue Flag. Free access. Lifeguards on duty during summer season (June–August).
Bulduri Beach
A quieter alternative to Majori. A calm and well-maintained beach, popular with families and locals. Shallow water and a gentle entry make it safe for swimming with children.
EU Blue Flag. Free access. Less crowded even during peak season.
Dzintari Beach
Located next to the legendary Dzintari Concert Hall. A beautiful beach with good facilities, surrounded by pine trees. Popular with active visitors — beach events are frequently held here.
Free access. Close to Dzintari Forest Park — ideal for combining beach and nature.
Jaunkemeri Beach
A wild and untouched beach on the outskirts of Jurmala, near Kemeri National Park. Minimal infrastructure but maximum closeness to nature. Perfect for those seeking solitude and natural beauty.
Free access. Wild beach with no facilities. Adjacent to Kemeri National Park.
Nature & Parks
National parks, nature reserves, forests, and river
Kemeri National Park (Kemeru Nacionalais parks)
One of Latvia's premier natural sites, established in 1997. Covering 381 km2, the park's highlight is the Great Kemeri Bog with wooden boardwalks (1.4 km short loop or 3.4 km long loop) and an observation tower. Rich wildlife includes wild horses, deer, black storks, and dozens of bird species.
Free entry. Parking: first hour €3, then €7 per 24 hours. Open year-round. Boardwalks are stroller-accessible.
Ragakapa Nature Park (Ragakapas dabas parks)
A sand dune nature reserve in the Lielupe district with unique pine forests over 150 years old. Scenic nature trails wind through dunes and forest. One of the best examples of Baltic Sea coastal landscapes.
Free entry. Nature trails accessible year-round. Reachable from Lielupe train station.
Dzintari Forest Park (Dzintaru mezaparks)
A modern adventure park set in the pine forests of Dzintari. Rope courses at various difficulty levels, an observation tower with panoramic views, cycling and walking paths. An ideal spot for active recreation for the whole family.
Adventure park: ~€10–20 depending on course. Observation tower: free. Open spring through autumn.
Lielupe River
A scenic river bordering Jurmala to the south. Offers boat trips, kayaking, and fishing. The riverbanks are a great spot for picnics and wildlife watching.
Boat rentals available during summer season. Fishing with a license.
Culture & Museums
Concert halls, museums, and historic buildings
Dzintari Concert Hall (Dzintaru koncertzale)
A legendary open-air concert venue and symbol of Jurmala. Originally built in the early 20th century and renovated in 2006. Summer brings concerts by world-class performers, festivals, and cultural events. Unique acoustics and the atmosphere of an evening concert among the pines.
Summer season: June–September. Tickets: from €15 depending on event. Schedule at dzintarukoncertzale.lv.
Jurmala Open Air Museum (Jurmalas brivdabas muzejs)
A 19th-century fisherman's farmstead recreating the life and traditions of Latvian coastal fishermen. Authentic buildings, fishing tools, and household items. Living history of Jurmala's seaside settlements before the resort era.
Open: Wed–Sun, 10:00–18:00 (summer), 10:00–16:00 (winter). Admission: ~€2–3.
Aspazija House (Aspazijas maja)
A memorial museum dedicated to the great Latvian poet Aspazija (Elza Pliekshane) in an elegant Art Nouveau villa. The exhibition tells the story of the poet's life and work, and that of her husband, the poet Rainis. The building itself is a beautiful example of early 20th-century architecture.
Open: Wed–Sun, 10:00–17:00. Admission: ~€2. Guided tours by appointment.
Jurmala City Museum (Jurmalas pilsetas muzejs)
A local history museum telling the story of Jurmala from fishing villages to modern resort. Exhibitions on the development of resort culture, architecture, notable residents, and regional nature.
Open: Wed–Sun, 10:00–17:00. Admission: ~€2–3. Temporary exhibitions change regularly.
Dubulti Lutheran Church
A beautiful historic church in the Dubulti district, built in the late 19th century. Distinguished by its unique architecture with Neo-Gothic elements. An active church open to visitors.
Free entry. Sunday services.
Landmarks & Points of Interest
Iconic streets, architecture, and notable sites
Jomas Street (Jomas iela)
The main pedestrian street of Jurmala and its unofficial heart. Stretching 1.1 km from Majori station to Dzintari, it is lined with restaurants, cafes, souvenir shops, street musicians, and artists. In summer, life buzzes here well into the evening.
Pedestrian zone. Open 24/7. Best time for a stroll: a summer evening.
Wooden Architecture of Jurmala
Over 400 historic wooden villas from the 19th–20th centuries in Art Nouveau, National Romantic, and Neo-Gothic styles. Unique carvings, turrets, and verandas — each house is one of a kind. An architectural legacy from the era when Jurmala was a fashionable resort of the Russian Empire.
Free to explore. A wooden architecture map is available at the tourist center.
Jurmala Globe (Jurmalas globuss)
An iconic metal globe sculpture — one of the most recognizable symbols and popular photo spots in Jurmala. A favorite meeting point and the starting point for walks along Jomas Street.
24/7 access. Free. Popular photo location.
Kemeri Water Tower (Kemeru udenstornis)
A historic water tower and landmark of the Kemeri district. Nearby are the famous sulfur springs that once made Kemeri a popular balneological resort.
External viewing. Sulfur springs are freely accessible.
Family Fun
Water parks, adventure courses, and active recreation
Livu Akvaparks
One of the largest water parks in the Baltics, open year-round. Water slides, wave pool, children's zone, spa, and saunas. Great entertainment for the whole family in any weather.
Open year-round. Tickets: from ~€15 (children) to ~€25 (adults) for 3 hours. Details at akvaparks.lv.
Dzintari Adventure Park
Rope courses among the pines at various difficulty levels — from children's routes to extreme courses for adults. Trampolines, bike rental, and picnic areas are also available.
Open: May–October. Children's courses: from ~€8. Adult courses: from ~€15.
Practical Tips
- 1. Most natural attractions are free — you only need to pay for parking at Kemeri.
- 2. The easiest way to travel between districts is by commuter train — stations are in every district.
- 3. Summer (June–August) is peak season: everything is open but crowded. May and September are a great compromise.
- 4. For the Kemeri Bog, bring comfortable shoes and insect repellent (especially in summer).
- 5. Wooden architecture is best explored on foot or by bicycle — bike rental is available in Majori.
More Guide Sections
Jurmala – Main Guide
Return to the full Jurmala city guide.
Weather in Jurmala
Monthly forecast, sea temperature, and what to pack.
How to Get There
Train, taxi, bus, and driving from Riga.
Restaurants & Cafes
The best places to eat in Jurmala.
Where to Stay
Spa hotels, boutique guesthouses, and budget options.
Planning Your Trip to Jurmala?
Find out how to get there and where to stay